Festival and Events Management: An International Arts and Culture Perspective
Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives* Demonstrates how to manage and market the arts and leisure experience* International case studies from Europe, New Zealand, Australia and USA
หมวดหมู่:
ปี:
2003
ฉบับพิมพ์ครั้งที่:
1
ภาษา:
english
จำนวนหน้า:
448
ISBN 10:
1417507764
ISBN 13:
9781417507764
ไฟล์:
PDF, 3.67 MB
IPFS:
,
english, 2003
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